REVIEW · USA CHEESE TOURS

Fortune Reading with Cheese in Chicago

★ 5.0 · 19 reviews 1 hour (approx.) From $65 Operated by Jennifer Billock · Bookable on Viator
Book on Viator →

Cheese can tell your fortune. This playful Chicago experience combines a short lesson on tyromancy, the practice of reading meaning from cheese, with a tasting of up to four cheeses at Beautiful Rind. I like the unusual subject and the way Jennifer Billock makes the session both thoughtful and funny. I also like that this is a private activity, so your group gets the attention rather than sharing the hour with strangers. The main drawback is simple: cheese preferences are not clearly collected in advance, and one participant found the hot-pepper cheeses less appealing.

You meet at Beautiful Rind, a cheese shop at 2211 N Milwaukee Avenue, for about an hour of stories, tasting, and individual readings. I would treat this as a lighthearted experience with a real historical angle, not as a serious prediction of your future. Go with an open mind, an appetite, and perhaps money for a separate drink if you want wine or another beverage alongside the cheese.

Four things to know before you book

Fortune Reading with Cheese in Chicago - Four things to know before you book

  • Four cheeses shape the reading: The session uses up to four pieces to explore your past, present, future, and an answer to a question.
  • Jennifer Billock leads the hour: Her approach mixes research, humor, personal attention, and an upbeat manner.
  • Beautiful Rind is part of the appeal: The reading takes place inside a dedicated cheese shop in Chicago’s Milwaukee Avenue area.
  • Your group has the room to itself: This is a private activity, useful for couples, families, friends, or a solo booking.
  • The price covers more than a tasting: At $65 per person, you receive the reading, four purchased cheeses, and a tasting sheet, but not transportation or drinks.
  • A little skepticism is welcome: You do not need to be deeply interested in fortune-telling, but the experience works best if you are willing to play along.

What happens during the one-hour cheese reading

Fortune Reading with Cheese in Chicago - What happens during the one-hour cheese reading

The experience begins with an introduction to cheese in magic and to tyromancy itself. That opening matters. Without it, the activity could feel like a novelty tasting with a fortune attached. Instead, Jennifer gives the practice a framework, explaining where the idea fits within older forms of divination and why cheese can be used as a tool for interpretation.

You are not simply handed four random snacks and asked to guess what they mean. The cheese becomes a prompt for conversation and reflection. The session uses up to four pieces, with the reading touching on your past, present, and future, plus an answer to a question. Exact procedures can vary, so you should expect a guided interpretation rather than a rigid checklist.

The presentation is a major part of the value. Jennifer has been praised for making the subject understandable to people who arrive curious, doubtful, or entirely unfamiliar with it. Her style is described as upbeat and down to earth, with plenty of humor. She is also a published author and brings a well-prepared sense of the subject to the discussion.

The reading itself gives each person individualized attention. That makes a private booking especially useful. You can listen to another person’s interpretation, but the focus remains on your own group rather than on a large class.

A few more cheese tours around the USA worth a look

The four cheeses are both food and fortune

Cheese is not just a prop here. You taste each piece, consider its character, and then hear what it may suggest. The combination makes the reading more memorable because you are using your senses while also thinking about the interpretation.

The tasting sheet helps give the food portion some structure. Since Jennifer purchases four cheeses for the session, you do not need to organize a separate cheese board before arriving. The included snacks are part of the $65 fee, which makes the price easier to understand than it might first appear.

Still, this is not a full meal. The included food is cheese and snacks, and any other food or beverage costs extra. If you want to make an afternoon of it, plan for your own drink separately. Wine can be a natural companion to the tasting, and Jennifer has suggested pairings during the experience, but drinks are not included in the price.

You should also think about your preferences. One past participant found the hot-pepper cheeses too strong, and Jennifer acknowledged that asking about preferences would be useful. If you have a strong dislike of spicy cheese, it is sensible to raise that before the reading or at the start. The available information does not promise substitutions, so do not assume every selection can be changed.

Why the Beautiful Rind setting works

Beautiful Rind, at 2211 N Milwaukee Avenue, gives the activity a fitting home. A cheese shop makes the food feel central rather than decorative. You are surrounded by the subject of the session, which helps the reading feel connected to the place.

The setting is also described as cute and welcoming. That matters because the activity is conversational. You are not being rushed through a busy sightseeing stop or moved between several locations. You arrive, settle in, taste, listen, and finish where you started.

The meeting point is near public transportation, which is useful if you are exploring Chicago without a car. Transportation itself is not included, so you need to arrange your own route to Milwaukee Avenue. The published opening window for this activity is Wednesday through Saturday, from 11:00 a.m. to 8:00 p.m., between November 8, 2023 and March 3, 2027.

Because the activity ends back at the meeting point, there is no complicated return transfer. You can continue your Chicago plans from Beautiful Rind once the hour is over.

Jennifer’s presentation is the heart of the experience

A cheese reading can easily become too silly or too serious. Jennifer’s role is to keep it in the useful middle. She gives the subject enough background to make it interesting, then lets the reading remain playful.

Her manner is a good match for this format. She has been described as enthusiastic, friendly, talkative, and comfortable sharing stories. That can be a strength if you enjoy conversation and personality-led activities. It may feel like a little much if you prefer a quiet, tightly timed presentation.

You should also expect some laughter. The experience is designed for people who want to ponder their fortunes while enjoying cheese, not for anyone seeking a solemn spiritual consultation. People who began unsure of tyromancy still found the historical explanation and personal reading engaging. That suggests you do not need to be a believer to have a good time.

The best approach is to treat each prediction as an invitation to think. If a reading feels accurate, enjoy the moment. If it does not, you can still appreciate the storytelling, the cheese, and the odd fact that cheese divination exists at all.

A private format that suits small celebrations

Since only your group participates, the session fits a range of occasions. Couples can use it as a distinctive afternoon activity. Friends can turn it into a social outing. Families can enjoy the food and humor together, provided everyone is comfortable with the fortune-telling theme.

It also works well as a gift. A booking has been used as a present for a wife and her friends, and the format suits someone who enjoys unusual activities more than standard sightseeing. A solo participant can also book, although the social energy will naturally be different from that of a group.

The private format gives you room to ask questions and react to the readings. You are not competing for the guide’s attention with a large crowd. That helps explain why the experience receives such strong marks, including a current 4.9 rating from 19 ratings and a 100 percent recommendation rate.

There is one practical point to keep in mind. The experience is only about an hour, so it is best viewed as one part of a Chicago day rather than the main event. You can pair it with other plans in the neighborhood before or after, but the supplied details do not specify additional stops, walking routes, or food venues.

Is $65 a fair price?

At $65 per person, this costs more than a basic cheese tasting. You are paying for several parts at once: Jennifer’s preparation and presentation, the historical explanation, the individual fortune reading, up to four cheeses, and the tasting sheet.

The value depends on what you want. If you only want to eat cheese, the price may feel high. Chicago offers other ways to buy and taste cheese without a reading. If you want a private, guided activity that gives you a story to discuss afterward, the fee is easier to justify.

I think the strongest value comes from the personal attention. A standard tasting can tell you about texture, flavor, and pairing. This adds a playful interpretation and a question about your life, which makes the hour feel tailored to your group.

Remember to budget for transportation and any drinks or extra food. Those costs are not included. The cheese itself is included, which keeps the out-of-pocket planning fairly simple.

Who will enjoy this most?

You are a good match if you like unusual local activities, enjoy talking with a lively guide, or want something different from Chicago’s usual museums and architecture tours. It is also a smart choice for a birthday, a gift, a girls’ afternoon, or a date with a funny twist.

You do not have to call yourself spiritual. In fact, the experience may be best for someone who is curious but skeptical. The historical section gives you something to think about even if you do not take the predictions literally.

It may not suit you if you dislike cheese, avoid dairy, want a substantial meal, or prefer a silent and formal tasting. It is also not ideal if you expect a guaranteed prediction or a highly structured academic class. The tone is social, personal, and playful.

Booking details that matter

Confirmation is sent within 48 hours of booking, subject to availability. The activity is offered in English, and mobile tickets are accepted.

You can cancel for a full refund if you do so at least 24 hours before the start time. Cancellations or changes made less than 24 hours ahead are not accepted for a refund, and cut-off times use Chicago’s local time.

Service animals are allowed. The activity takes place near public transportation, but transportation is not part of the booking. Since the session is private, check that your selected time works for everyone in your group before confirming.

Should you book Fortune Reading with Cheese?

Book it if you want a memorable, conversation-heavy Chicago activity and you are willing to treat fortune-telling as entertainment with historical context. The four cheeses, private format, and Jennifer Billock’s warm presentation give the experience more substance than its clever title suggests.

Skip it if you want a full meal, a conventional food tour, or a serious spiritual reading. For everyone else, $65 buys an unusual hour at Beautiful Rind, some good cheese, and a story you are likely to keep discussing after you leave. Bring an open mind, mention any strong cheese preferences, and let the future take care of itself.

FAQ

How much does Fortune Reading with Cheese cost?

The experience costs $65 per person.

How long does the experience last?

It lasts approximately one hour.

Where does the activity begin?

It begins at Beautiful Rind, located at 2211 N Milwaukee Avenue, Chicago, Illinois 60647.

Where does the activity end?

The activity ends back at the Beautiful Rind meeting point.

What is included in the price?

The price includes a tasting sheet, snacks, and up to four cheeses purchased for the reading.

Are transportation and drinks included?

No. Transportation and any food or beverages beyond the included cheese are not included.

What days and times is it offered?

It is offered Wednesday through Saturday from 11:00 a.m. to 8:00 p.m., during the listed operating period from November 8, 2023 through March 3, 2027.

Is this a private activity?

Yes. Only your group participates.

Can I cancel for a full refund?

Yes, if you cancel at least 24 hours before the experience begins. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.

More like this

USA Cheese Tours, compared.

The full USA Cheese Tours list →
Los Angeles: Luxury Cruise with Wine, Cheese & Sea Lions
★★★★★★★★★★4.9· 116 reviews· from $119

Los Angeles: Luxury Cruise with Wine, Cheese & Sea Lions

Read our review →
Boston: North End Food Experience with Pizza, Meats & Cheese
★★★★★★★★★★4.9· 111 reviews· from $75

Boston: North End Food Experience with Pizza, Meats & Cheese

Read our review →
Temecula Valley 4-Hour Morning Wine Tour with Tastings Included
★★★★★★★★★★5.0· 103 reviews· from $169

Temecula Valley 4-Hour Morning Wine Tour with Tastings Included

Read our review →
Wine, Bread, Cheese and Chocolate
★★★★★★★★★★5.0· 81 reviews· from $119

Wine, Bread, Cheese and Chocolate

Read our review →
Temecula Valley Afternoon Wine Tour with Tastings and Cheeseboard
★★★★★★★★★★5.0· 65 reviews· from $169

Temecula Valley Afternoon Wine Tour with Tastings and Cheeseboard

Read our review →
New York City: Champagne, Cheese, Caviar & Sightseeing Cruise
★★★★★★★★★★4.5· 26 reviews· from $134

New York City: Champagne, Cheese, Caviar & Sightseeing Cruise

Read our review →
Sunset Wine & Cheese Emerald Bay Boat Charter
★★★★★★★★★★5.0· 24 reviews

Sunset Wine & Cheese Emerald Bay Boat Charter

Read our review →

Browse the lists this tour appears in

Scroll to Top

Explore cheese country

Pick a wheel, a glass, or a copper vat.