REVIEW · CHEESE WALKING AND FOOD TOURS
London Cheese Crawl & Walking Tour
Cheese makes London taste better. This two-hour crawl takes you from Mayfair to Soho and Covent Garden, pairing five unusual cheese tastings with London food shops and bits of local character. I like the generous range, from truffle cheese and Stilton to wine-soaked cheeses, and I like that every tasting is included in the $63.98 price.
The guides are a big part of the fun. Jack, Nick, Monterey Jack, Perla, and Bettina have all received warm praise for their humor, explanations, and cheese jokes. The main concern is group size: the stated limit is eight, but some past departures were much larger, which can mean waiting, smaller portions, and tastings outside in the cold.
Quick take: what makes this crawl worth considering

- Five distinct cheese stops: Expect truffle cheeses, Stilton, drunk cheeses, matured goat cheese, and baked Camembert.
- Fortnum & Mason is the star opening stop: Taste cheese at one of London’s grandest food halls, including products associated with the royal grocer.
- A playful guide-led format: Cheese trivia, a quiz, and plenty of deliberately bad cheese jokes keep this from feeling like a simple shopping trip.
- The route covers three central districts: Mayfair, Soho’s Little Italy, and Covent Garden give you a pleasant walk between bites.
- All tastings are included: At $63.98, the value depends heavily on portion size and the number of people in your group.
- Small groups matter: The published maximum is eight, but larger departures have caused delays and thinner servings in the past.
A two-hour cheese tour through central London

This is not a formal museum tour with a cheese lecture attached. It is a walking crawl built around stops at food counters, delicatessens, and shops. You walk, taste, listen, and move on before any one stop becomes too serious.
The meeting point is the Constance Fund fountain of Diana in London SW1A 1RN, with a scheduled start at noon. The location is near public transport, which makes it practical for a morning in central London. I would arrive a little early. A walking tour is much easier when you are not trying to find a fountain while the guide is already gathering the group.
The tour lasts about two hours. The walk itself is not described as difficult, and one account specifically found the pace manageable. Still, another person found the guide too fast when the group was larger than usual. If you prefer a relaxed stroll, group size may matter as much as the route.
The route begins around St. James’s and Mayfair, continues into Soho, and finishes around Covent Garden. The published details also say the activity ends back at the meeting point, while the final listed stop is Covent Garden. That makes the end point worth confirming with the guide at the start, especially if you have theater tickets or another booking afterward.
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Fortnum & Mason: a grand first taste
The opening food stop takes place at Fortnum & Mason, the famous Mayfair department store known for its polished food halls and long association with royal shoppers. Here, the focus is blue cheese, truffle cheese, and Stilton.
This is a smart place to begin. Fortnum & Mason gives the tour a sense of occasion, and the cheese counter adds context to what could otherwise be a string of anonymous samples. You are not just eating cheese from a tray. You are seeing it in the kind of specialist food setting that makes British food traditions easier to understand.
The truffle cheese is likely to appeal if you enjoy earthy, savory flavors. Stilton offers a more classic British note, with the tour connecting it to a cheesemonger that has occupied the same spot since the early 18th century. That detail gives the tasting some useful context without turning the afternoon into a lecture.
Crowds can change this stop. During the Christmas period, one group had to taste outside in the middle of the street because the shop was so busy. That is not the ideal setting for a leisurely cheese tasting, so keep the season in mind when you book. A quieter weekday may give you more room to look around and listen.
Soho’s Little Italy and the drunk cheese stop

The next part of the walk heads to Lina Stores Soho Delicatessen, in the area described as one of the last remnants of London’s Little Italy. Lina Stores is a more intimate and neighborhood-focused setting than Fortnum & Mason, and the food shifts toward Italian influence.
The featured tasting here is drunk cheese. The name refers to cheese matured with wine or another alcoholic drink, giving it a different flavor and appearance from plain aged cheese. It is a good example of why this tour works best for curious eaters. You may already know what Cheddar, Brie, or Stilton tastes like, but a wine-treated cheese is less obvious and more fun to compare.
This stop also gives you a chance to browse a specialist delicatessen. Several people especially liked having time to look at the shops rather than being rushed from one bite to the next. If you spot something you want to take home, ask the guide about carrying or storing it during the rest of your day.
The Soho stop is also where the tour feels most like a food walk rather than a premium department-store visit. The setting is smaller, the products feel more personal, and the Italian connection adds variety to a crawl otherwise centered on British cheese.
Covent Garden and the final selections

The food adventure finishes in Covent Garden, with matured goat cheese and baked Camembert included among the planned samples. These are useful closing choices because they contrast with the stronger blue and truffle cheeses from earlier.
Matured goat cheese tends to have a more pronounced, tangy character than young goat cheese. Baked Camembert brings a softer, warmer style to the tasting. The menu is not built around one narrow cheese tradition. You get blue, truffled, wine-treated, goat, and baked varieties, which helps justify the price if the portions are generous.
There is one wrinkle. Some past departures included Whole Foods as a tasting stop. For someone visiting from a country where Whole Foods is already familiar, that can feel like a weak link in a London food tour. The cheese sampled there may still be unusual, but the setting is less distinctive than Fortnum & Mason, Lina Stores, or a classic cheesemonger.
I would treat the route as a mix of special food shops and ordinary retail locations, not as a tour of only historic cheesemakers. That expectation will help you enjoy the good stops without feeling disappointed by the grocery-store element.
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The guides make or break the afternoon

The strongest praise goes to the guides. Jack, also called Monterey Jack in the playful tour style, is repeatedly described as entertaining, well-informed, and engaging. Nick is praised for making the walk fun while explaining the origins and making of the cheeses. Perla and Bettina also come across as committed hosts who work hard to keep the group moving and involved.
The humor is not subtle. Expect cheese puns, groan-worthy jokes, and a cheese quiz. One game asks you to decide if something is a service station or a cheese, which gives you an idea of the tone. If you enjoy light banter, this helps the two hours pass quickly. If you want a quiet, formal tasting, the approach may feel a little too playful.
The quiz is more than filler. It gives you a reason to remember what you are tasting, and it helps turn a series of samples into a shared activity. The best guides also explain the history and origin of each cheese, so you leave with more than a full stomach.
Guide quality can vary from one departure to another, as it can on any host-led food activity. The names most strongly associated with a good time are Jack and Nick. If you are booking for a special occasion, it is reasonable to ask whether guide assignments are known, though there is no guarantee of a particular host.
Portion size and group size are the real value question

The price is $63.98 per person, and the cost includes all tastings. That removes the usual worry about paying an attractive base price and then discovering that every sample costs extra.
The value is good when the servings are generous. One account described five selections with roughly two servings per person at each stop. That is enough food to make this more than a token tasting, though I would still avoid treating it as a full lunch unless you know you eat lightly.
Portions have not been consistent. A group of four received more generous servings than a larger group, while a departure with 12 people found the cheese sparse. Another account described a group of 24, with waiting while the guide bought and cut cheese. That is a major difference from the published maximum of eight.
For that reason, ask about the expected group size before you commit if possible. Eight people can gather around a counter and hear the guide. Twenty-four people turn a tasting into crowd control. Larger groups may also mean waiting outside while cheese is purchased and prepared.
The cost makes the most sense for you if you value access to several central food shops, a guide who adds context, and the chance to taste cheeses you would not choose on your own. It makes less sense if you mainly want a large meal or if you can easily visit London cheese counters by yourself.
Pace, weather, and practical comfort

The tour starts at noon and runs outdoors between indoor food stops. Good weather is required, and the activity may be rescheduled or refunded if poor weather causes cancellation. Dress for a London walk, especially if you are visiting in a colder season.
Some parts of the tasting may take place outside the shops. During a busy Christmas period, people had to sample cheese on the street near Fortnum & Mason. That is a practical reason to choose a mild day if you have flexibility.
The published information says most people can take part, and service animals are allowed. You must communicate allergies or special dietary needs before the tour. Cheese can include milk, mold cultures, wine, and other ingredients, so do not assume that a general vegetarian or dairy preference will be enough information.
Food handling deserves a little attention. One account raised concerns about cheese being cut and handed out without visible hand washing. That does not prove a wider problem, but if hygiene is a major concern for you, ask how tastings are handled and carry hand sanitizer for the walk.
The activity is offered in English and uses a mobile ticket. Free cancellation is available up to 24 hours before the noon start, with the local cut-off time applying. Cancellations inside 24 hours are not refunded, and late changes are not accepted.
Who will enjoy this London food walk

I would recommend it first to cheese lovers who want a social afternoon with a little sightseeing attached. You will get the most from it if you enjoy trying unfamiliar foods, asking questions, and laughing at bad puns.
It also works well for a repeat visitor who has already seen the major sights. The route through Mayfair, Soho, and Covent Garden gives you a reason to look at familiar areas differently, through their food shops and delicatessens.
Couples and small groups should have the best chance of getting the intended experience, especially if the departure stays near the published limit of eight. Families with older children may enjoy the quiz, though the food focus and walking pace will suit children who already like strong flavors.
I would be more cautious if you have a tight schedule. One departure ran long enough that someone had to leave early for another part of the day. Build in extra time after the tour rather than booking a timed attraction immediately afterward.
Should you book the London Cheese Crawl?
Book it if you want a guided tasting with personality, not simply a list of cheese shops. The combination of Fortnum & Mason, Lina Stores, central London walking, unusual samples, and a quiz gives the afternoon a clear sense of fun.
Before paying, confirm the expected group size and ask whether the route includes any ordinary grocery-store stop. Those two details have the greatest effect on value. With a small group and a lively host such as Jack or Nick, $63.98 can be fair for the amount of food and entertainment. With a very large group, the same price may feel high.
My call: this is a good choice for curious cheese fans who enjoy informal guiding and do not need a full meal. It is not the right pick for a polished private tasting, a guaranteed indoor experience, or a carefully paced food tour during the busiest London shopping periods.
FAQ
How much does the London Cheese Crawl cost?
The price is $63.98 per person. All planned cheese tastings are included, so you do not pay separate tasting fees.
How long does the tour last?
The tour lasts approximately two hours.
What time does the tour begin?
The scheduled start time is 12:00 pm.
Where does the tour meet?
The meeting point is the Constance Fund fountain of Diana, London SW1A 1RN, United Kingdom.
What cheeses are included?
The planned samples include truffle cheeses, Stilton, drunk cheeses, matured goat cheese, and baked Camembert.
Is the tour offered in English?
Yes. The tour is offered in English.
How many people can join the tour?
The stated maximum is eight people. Some past departures were reported as larger, so it is sensible to confirm the group size before booking.
Can I request accommodations for food allergies or special diets?
You need to communicate any food restrictions, allergies, or special dietary needs. The supplied information does not guarantee that every restriction can be accommodated.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start are not refunded or accepted. If poor weather or insufficient bookings cancel the activity, you will be offered another date or experience, or a full refund.
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